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      CrushPovertyNow       
Let's use technology creatively to crush global poverty
[-a "go-do" campaign with multinational corporations-] 

- EXECUTIVE SUMMARY-

This is about creatively using appropriate technology to lift the poor out of poverty with the help of Multi-National Corporations (MNCs) Consortium in a way that MNCs also benefit by creating more consumers and get credit for fulfilling their mandated social responsibility (CSR). We will do this by putting the uneducated struggling poor on "Technology Training Wheels" to help them quickly create livelihoods for themselves. This is because going
 to school is not an option for most poor since they don't  get results fast enough to meet their immediate pressing needs, such as food.
 
 
 
 
 
 To do this, we are working closely with UNDP/sgp  and the Global Technology Impact Forum (GTIF) of the Licensing Executive Society International (LESI).  Please see June 2012 publication in Les Nouvelles (Likhyani). Another publication is expected later this year which will include work in Pakistan also along with India and South Africa.
 
 
 We 
are starting a campaign to form a consortium of multinational corporations so they pool together resources to keep the cost and risk of this initiative at the minimum. MNCs will provide appropriate technology through donation, license or partnerships. The objective would be to initially help the struggling poor entrepreneurs come up a notch or two with infusion of technology, so they succeed in creating businesses on their own and provide jobs to others locally, and thereby create consumers 
in massive numbers for the MNC
s  to grow into, while reducing poverty---
A win-win deal for every one.
 
 
Additionally, we 
will have expert 
volunteers on the advisory board who will provide their expertise via skype or on-the-ground at their choosing. We will invite interested government agencies, foundations, UNDP ---to serve on the consortium or on the advisory board to facilitate progress.
 
 
 
Working together as a consortium is a low cost / low risk route vs. doing this overwhelming task alone by each MNC by themselves. This would create better PR and image for the MNCs at large. And, thus will ensure that MNCs would continue to have license to operate, particularly, in those countries where CSR requirements are increasingly being mandated to include poverty fighting elements, directly or indirectly, by the local Governments. For example, Indian Government, recently, mandated that MNCs spend at least 2% of net earningson well-being of the communities to continue to do business in India.
 
End Result: Declining Poverty and Terrorism, and Growing consumer base for MNCs for future growth Smile
 
Please contact Kewal Likhyani, Ph-D; CLP for the opportunity to  join the MNCs consortium or the advisory panel--details below. Thank you! 302-252-5056 or e-mail: Kewal.Likhyani@comcast.net. 
 
 
 ---Dr. Kewal K. Likhyani, Ph-D; CLP is President of CrushPovertyNow.net, and is a former director of licensing and joint-ventures and Patent Fellow at DuPont----
 
                 PLEASE SEE DEATAILED ANALYSIS BEGINNING NEXT PAGE 

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                                                   -page-2-
 
 
 
 
 
 
 
 
 
 
 
DETAILED ANALYSIS-
 
 
DETAILED ANALYSIS below includes prime time TV interview in  Pakistan 
 
 
This interview was conducted  in the local spoken language by an eminent TV anchor, Amjad Warraich, during a recent visit of a U.S delegation to Lahore ( Delaware-Lahore-Delhi Partnership For Peace ) of which I was a member.  This interview, which was aired twice on prime time, provides real insight into 1) the poverty eradication issues in developing countries 2) new rules for doing business under the Corporate Social Responsibility (CSR) mandates and 3) how MNC consortium will operate against barriers which are common to most developing countries.
 
 
Also included are some 16 video clips of my on-the-ground discussions with the poor community leaders in India, South Africa and Pakistan. These on-the-ground discussions were held at the UNDP sites provide insight into lives of the poor in developing countries and how a low cost/ low risk MNC consortium can make a huge difference in uplifting these people while MNCs grow their businesses at the same time---a win-win for all!!!
 
 
THE POVERTY PROBLEM
 
While poverty is a recognized and daunting worldwide issue, the largest challenge does not appear to be raising more funds to attack the problem.  Over Trillion dollars have already been spent by United Nations, World Bank or USAID  on poverty eradication but aggregate global poverty numbers are still on the rise. It turns out that creatively bringing the benefits of the industrial and technology revolution to the struggling poor entrepreneurial communities--- so they create in-place sustainable livelihoods for themselves--- is the single biggest challenge to affecting meaningful change to the global poverty epidemic. 

Further, our research and learning from the on-the-ground discussions 
with the poor community leaders and entrepreneurs in India, South Africa and most recently in Pakistan 
have revealed the following current realities, trends and new rules of doing business in developing countries where poverty is rampant:
1) The poor in the developing countries are stuck in poverty and have not benefited from the fruits of industrial or technology revolution because of lack of education, capital or food security.
2) They always seem to be living in survival mode.
 
 
 
 
3) Going to school is not an option for most poor because they don't  get results fast enough to meet their immediate pressing needs, such as food
 
 
4) The poor entrepreneurs struggle for a while and most of them give up because of lack of success. Some are then lured into joining terror organizations who pay them well so their families can survive. Others resort to robarries or violence. This translates into huge cost to civil society and sufferings to the innocents.
 
We will put the struggling poor entrepreneurs  on the " technology training wheels" and then watch them innovate, come out of  poverty and become a part of the economic system on their own. They will then create local jobs, and thereby massive consumer base for MNCs to grow future businesses into - a win-win for the poor and for the MNCs!!!

5) There  is no silver bullet to Eradicate poverty, so it needs to be tackled on many fronts. There are over a billion poor who are disabled, sick,  can't work or get hit with natural disasters. They are admirably served by the United Nations, USAID and many foundations as much as possible. There is never enough aid to go around.
 
Role of Multi-Nationals (MNCs) and Corporate Social Responsibility (CSR) Mandates in eradicating poverty-  New Rules of doing business in developing countries -
6) MNCs have generally been on sidelines on poverty eradication because of pressure from the stock holders on CEOs that they are hired to make money so their stock prices go up. The great economist of his time, Milton Friedman, had always supported this view which provided no Inspiration to MNCs to delve into poverty work. It was left to governments or churches to take care of the poor. So, to get around stakeholders objections, we need to innovate a strategy whereby MNCs make money and grow their businesses as they contribute to eradicating poverty.
 
7)  Recently, a clear consensus has also been
emerging among the charities, UNDP, governments, world bank and other poverty fighting agencies that they alone can’t significantly reduce overall global poverty numbers because of limited funds. And, that MNCs should do more and engage themselves in fighting global poverty in ways that would help them grow their businesses as well, so that their poverty fighting efforts can be significant and sustainable.
 
8) MNCs, as never before, are now placing their corporate social responsibility (CSR) aspects into their core business strategies on high priority basis. This is because of the recognition that poverty eradication is good for businesses since this could lead to preservation of environment, declining threat of terrorism, development of enormous hidden productive talent of the poor, and goodwill. This, in turn, would lead to better business environment for investment and growth.
 
9)  Working together as a consortium is a low cost / low risk route vs. doing this overwhelming task alone by each MNC by themselves. This would create better PR and image for the MNCs at large. And, thus will ensure that MNCs would continue to have license to operate, particularly, in those countries where CSR requirements are increasingly being mandated to include poverty fighting elements, directly or indirectly, by the local Governments. For example, Indian Government, recently, mandated that MNCs spend at least 2% of net earnings on well-being of the communities to continue to do business in India.
 
Improving the economic well being of workers to stimulate business growth
 
10) The idea of improving economic well being of workers to stimulate business growth is not new. It just seemed to have ben forgotten! Henry Ford made history by doubling wages of Model-T workers with his vision, namely, that if you help them earn more, then they would buy the cars they make  as well as buy other products which in turn would stimulate economic growth and it did! The workers - of course, took on more responsibilities, became loyal emplyees and the attrition went down drastically. This more than paid for the higher labor costs while improving economic and standard of living of the workers who were previousely struggling to making ends meet. The historic lesson: "you got to find ways to put money in the consumers pockets so they buy your products for you to grow".
 
11) The late C.K.Prahalad in his book "Fortunes at the Bottom of the Pyramid" provided solid evidence that multi-national corporations can make money by serving the poor with development and sale of affordable quality products for the poor that meet their unmet needs. MNCs like P&G, Colgate Palmolive, Unilever ---all made money serving the poor.
 
 
Low cost/ Low Risk MNCs Consortium Approach to Eradicate poverty while growing consumer base in developing countries where the future growth is to come from


 
Based on these realities and trends, we are starting a campaign to form a low cost/ low risk consortium of multinational corporations. MNCs will provide appropriate technology through donation, license or partnerships. The objective would be to initially help the struggling poor come up a notch or two with infusion of technology, so they succeed in creating businesses on their own and thereby provide jobs to others and create consumers 
in massive numbers for the MNC
s  to grow into, while reducing poverty.
 
A win-win deal for every oneo
 
Additionally, we. 
 
will have expert volunteers on the advisory board who will provide their expertise via skype or on-the-ground at their choosing. We will invite interested government agencies, foundations, UNDP ---to serve on the consortium or on the advisory board. 

  

We will do this by working with-in the system and irrespective of their life style, culture, religion, history, traditions, government.
 
We will stay non-political.  Our work on poverty eradication is independent of regional conflicts since it is concerned with providing benefits of technology to the poor regardless of their political affiliation or religion. We will welcome all stakeholders to join the consortium or the advisory board to make sure progress is not compromised by e.g. self interest of individuals who may be in the chain of command and obstracting. We will look to the partner government  agency representatives on the board to help deal with red tape, security or local issues, if any.
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 

OUR VISION

1) The Struggling Entrepreneurial poor communities get up a notch or two with our help and create in-place  livelihoods for themselves. We need to put them on task specific "training wheel" for fast results since going to formal school is not an option for them.

  2) Others get motivated to get active on getting on their feet; Our role becomes one of a catalyst !

  3) The poverty eradication process goes viral. Each community evolve their own economic systems which work for them. 

    You may want to watch my TV interview conducted, in Indian / Pakistani spoken language and aired twice on prime time,  by an eminent TV anchor, Ajmad Warraich, during my recent trip to Pakistan as a member of a U.S delegation. This 27-minute TV interview addressed in depth the issues related to poverty eradication globally and how the non-political MNCs consortium will operate despite typical barriers one faces in developing countries. To access the video, please click on the link below:



 ON the ground work - a sample - 

                                                                                 Kiss 
In the picture below, Dr. Kewal K. Likhyani, a former director of licensing and joint-ventures at DuPont, is surrounded by farmers near a village of Allahabad, India. Sitting to his right are Dr. Dvivedi, a local expert and two MBA interns. The objective of this visit was to explore an installation of a pumping station to lift water from Balen River to improve productivity and in-place livelihoods for a population of 10,000 farmers and their families; and, to get some clues in to what model might work effectively to get measurable results on global poverty eradication. I held similar conversations at other UNDP sites in India, South Africa and most recently in Pakistan.
 
The learning: MNCs participation and leveraging efforts of volunteer experts are needed to pull the poor out of poverty on large scale which is also good for business. Working closely with the struggling poor, as equal partners, is an essential piece of the working model. 
The poor entrepreneurs don't want our handouts----
081.JPG
The struggling poor don't need our handouts; they want our help with technology or business processes to
                      create in-place sustainable livelihoods for themselves and be market players
        
 ---Dr. Kewal K. Likhyani, a former director of licensing and joint-ventures and Patent Fellow at DuPont---

    Steps taken to date are:
1) completion of on-the-ground visits to the UNDP project sites in North and South India, South Africa and most recently in Pakistan where I was interviewed by an eminent TV anchor, Mr. Amjad Warriach-(please see above).
 For publications, please google: Kewal Likhyani : These publications appear in the middle of the front search page results.

2) We have begun the process of establishing an organizational structure and inviting  MNCs, Government agencies, Foundations , UNDP, expert volunteers to join the consortium or the advisory board.
Interested individuals and organizations are encouraged to directly contact Kewal Likhyani, Ph-D at 302-252-5056 or by e-mail : Kewal.Likhyani@comcast.net . We believe it's great opportunity to serve the poor and in turn create an environment with less terror or violence for the current or future generations. So come join us while we are forming the consortium and the Adisory Board.

      [Thanks to to Mr. Prabhjot Sodhi- National Coordinator for UNDP/sgp for India who was instrumental in arranging my visits in these three countries . His role in facilitation of my meetings was crucial and I look forward to his continued enthusiasm and assistance in launching this initiative in partnership with the UNDP].


End Result: Declinning Poverty and Terrorism, and Friendlier Environment for Growing Global Businesses 

Please scroll down and click on the 3-5 minutes my amateur video clips ( marked video 1-16 ) of the extensive on-the-ground interviews with the poor community leaders / entrepreneurs in India and in South Africa which provide context for this approach. Pakistan Videos will be uploaded soon.

We have identified six UNDP sites each in India, South Africa and Pakistan where we can immediately begin the work. Please contact Kewal Likhyani, Ph-D at
Kewal.Likhyani@comcast.net or call 302-252-5056 ( mobile ) for sign-up for the consortium or for further details. Thanks.

Here is an impressive list of voluteer experts (see acknowledgments below) who are willing to contribute their expertise when requested of them but we need more, so we continue to  look forward to welcoming additional volunteer experts to join us to contribute their advice ( by Skype or from on-the-ground visits to the UNDP sites )  or provide leverage with their contacts or experience in enabling overwhelming poverty reduction tasks. Please e-mail or call Kewal to join the consortium or the advisory panel. Thanks.  

YouTube Video Clips of on-the-ground interviews

The raw video clips below show images of the life style of these extreme poor, and some rudimentary livelihoods initiatives they have undertaken. We may build on these seed initiatives to develop best practices to provide foundation to create sustainable livelihoods for the poor or creating attractive self-sustaining communities in rural areas. Please click on these
 short 3-6 minutes raw videos below to witness on-the-ground realities of today's poor.
Video 1-6 were taken in rural areas in North and South India.
Video 7-16 were taken in rural areas near Johannesburg and Durban in S. Africa.
On-the-ground interviews in North and South India  
video-1  CrushPovertyNow for the tribals and preserve Traditional Knowledg  
video-2   Sustainable Livelihoods with a water pump and high yield farming 
video-3   CrushPovertyNow and preserve biodiversity  
video-4   Sustainable jobs through clean-up of Varindava  
video-5   Sustainable jobs for poor women with local innovation  
video-6   Sustainable jobs through Entrepreneurial Training
On-the-ground interviews in South Africa 
video -7   Life in Soweto - part-1      
Video -8   Life in Soweto - part-2 
Video  -9   Growing Organic Food  ( Indali Agricultural CPA )      
Video -10  Growing Organic Food -part-2 ( Indali Agricultural CPA )
The rural poor could build organic food growing capacity 
with off-patent technology transfer and training by expert volunteers. 
Video -11    Livelihood Creation in KWA-NIBELA -part- 
Video -12    Livelihood Creation in KWA-NIBELA - part-2
The 6000 inhabitants of the rural Kwa-Nibela could find sustainable livelihood e.g. by transforming sandy soil into
fertile land ( e.g. Israel model ), building local food capacity with agriculture, and rejuvenating forests with new
trees planting
Video -13    Self-Sustaining Communities -part-1 ( Trade Plus Aid, near Richmond)
Video -14    Self-Sustaining Communities -part-2 ( Trade Plus Aid, near Richmond)
Video -15    Self-Sustaining Communities -part-3 ( Trade Plus Aid, near Richmond )
To improve livability, these aspiring self-sustaining home dwellers need proper engineering designs of systems for
growing organic food in their backyards, biogas generation for cooking and lighting, compositing for manure, rain 
harvesting for water by the expert volunteers, and also workable financial models which give ownership to the
dwellers. The voluteers need to work with agriculture collages to leverage their efforts towards the same goal
Video -16    Traditional Medicine Development at the University of Kwazulu-Natal in Durban.
ACKNOWLEDGEMENTS 
My gratitude and many thanks to Mr. Prabhjot Sodhi, National Coordinator at ''GEF UNDP ( United Nations Development Programs) Small Grants Projects - Centre for Environment Education (CEE)" in India, and Mr. Khathutshelo Neluheni, National Coordinator, UNDP/GEF - Small Grants Program South Africa and Mr. Masood Lohar, National coordinator of UNDP/sgp for Pakistan. They kindly arranged these visits at UNDP sites for me in India, South Africa and Pakistan respectively. Also, my special thanks to Motsei Choabi, who painstakingly managed itinerary for the site visits in south Africa.

My sincere thanks to Directors Dr. Amar Mahapatra ( Bhubaneswar, Orissa ), Dr. P.K.Thampan ( Kochi, India), Dr. P. Patchaimal ( Tamil Nadu, India), Dr. B.K. Dwivedi ( Allahabad, India ), Mr. JaganNath Poddar ( Varindavan, India), and my new friends in South Africa - Tshediso Phahiane ( Project Coordinator ) and Wendy Tsotetsi ( School Proect Coordinator ) at Indali Agricultural CPA, Andries Botes ( Project Manager ), Chris Greiyling, Uncle Steven Mogale ( Local Project Coordinator) , Induna Bab Mgawuleni Lazarus Mdiuli ( Community Leader) at  Kwa-Nibela Community Trust ), Dave Alcock ( Specialist/ Technical) at Trade and Aid, Richmond for facilitating my site visits in rural India or South Africa.
 
I was privileged to have met at the April 11-14 LESI conference in Sandton, South Africa Dr. Yonah Seleti, Chairman, National Indigenous Knowledge Systems, Office of South Africa, who kindly put me in touch with Dr. Nceba Gqaleni, Professor at the University of Kwazulu-Natal and South African Research Chair in Indigenous HealthCare Systems; The Honorable justice Louise Harms - Deputy President, Supreme Court of Appeal, RSA; and Ali Jazairy, Head, Innovation and Technology Transfer Section - Global Challenges Division ( WIPO ). I appreciated exchanging with them ideas on the CrushPovertyNow initiative and pleasantly found synergy among our work towards the common goal of uplifting poor out of poverty. They were generous in accepting my invitation to joining the Advisory Board to help move the CrushPovertyNow initiative forward.